MARINE MARKETING

A passion for boating... and growing businesses in the marine industry.

BUILD A BRAND. BUILD CONNECTIONS.

Strategic marine marketing partnerships that build brands.

Led by marine marketer & avid boater Diane Seltzer – and supported by a network of marine industry collaborators – Seltzer Communications offers a depth of marine industry experience to provide strategic marketing services and content creation. Partner with us to leverage our expertise & passion for creating engaging connections in the marine industry.

Areas of marine marketing specialty include:

  • Recreational Boating - Lifestyle, Products & Services
  • OEM/factory Marine Products & Services
  • Aftermarket Marine Products & Services
  • Sales Strategy (OEM, Dealer & private boater)
  • New Product Launches
  • Brand Building
  • Content Creation (writing, graphics, video)
  • Social Media Management
  • Advertising - Creative & Media Planning (print or digital)
  • Public relations & Media Outreach
  • Website Management - WordPress sites
  • Email Marketing & Lead Generation

Marine Marketing Services

Partnerships can be customized to meet your specific needs.

Integrated Marine Marketing

Get end-to-end marine marketing strategy and direction with a virtual CMO for your boating business.

SCOPE OF WORK

Tap into my marine marketing expertise and let me manage your overall marketing & implementation strategy as an extended member of your team. Together we'll determine priorities for marketing your business, which may include:

  • Brand positioning
  • Go-to-market/launch plans
  • Lead and demand generation
  • Ongoing marketing communications strategy & services

Requires a monthly retainer with a minimum of a 3 month commitment.

Rates start at $2,500/month

Social Media and Content Creation

Connect with boaters through ongoing content creation & management of social and content placements.

SCOPE OF WORK

We'll keep fresh content flowing for your marine business with engaging content creation and implementation. Together we'll determine the right mix of content needed for your business, which may include:

  • Social media management (custom & curated)
  • Company blog posts
  • Promotional content (image & video)

Requires a monthly retainer with a minimum of a 2 month commitment.

Rates start at $1,250/month

Digital Marketing & Lead Generation

Elevate your brand & generate leads through website optimization, advertising and email marketing.

SCOPE OF WORK

We'll create a brand & lead generation plan that will will help your marine business actively communicate with customers and prospects with promotional call-to-actions that generate website traffic and leads. Together we'll determine the right mix  needed for your business, which may include:

  • Email marketing (newsletters & promotions)
  • Advertising (print, online and paid search)
  • Websites (optimization, content management)

Requires a monthly retainer with a minimum of a 2 month commitment.

Rates start at $1,250/month

What's Included with our Marine Marketing Consulting

Monthly Deliverables

Our monthly retainers include an agreed upon set of deliverables & availability

Category Exclusivity

To ensure there are no conflicts, we only engage with 1 client per product category at a time

Scalable Availability

We'll work as an extended member of your team with set monthly goals and can scale up when needed

Next Steps...

LET'S TALK! Marine marketing partnerships need to be a good fit on both sides. First, send us an inquiry to tell us what you are looking for – we'll let you know if it sounds like a good fit based on our availability and your product category. If so, we'll schedule a discovery video call to discuss your marketing needs, budget and a proposed plan.

DROP US A LINE

Learn more about our marketing consultation or advertising opportunities.