A passion for boating... and growing businesses in the marine industry.
ABOUT SELTZER COMMUNICATIONS
Expertise in marine marketing with a proven track record for growing brands in the recreational boating industry.
Diane Seltzer
Principal at Seltzer Communications
Active in the marine industry, I built my reputation as a marine marketer specializing in growing brands and startups, along with developing boating lifestyle content.
My strategic marketing focus comes from nearly 30 years experience in marketing with a diverse background ranging from advertising account management to internet startup marketing to corporate brand marketing. My passion for boating comes from over 20 years in recreational boating on the beautiful waterways of the Chesapeake Bay in Maryland.
EPOCH BOATS - electric boats
Startup designing electric powered boats
As CMO/co-founder for Epoch Boats, I was responsible for developing the brand, marketing strategies and go-to-marketing plans for our startup. Epoch Boats was one of the first to design electric powered boats for the small boat market that focused on performance & affordability.
My marketing efforts contributed to enormous industry press attention, an active social media following and a significant customer waitlist ready to buy our electric powered boats.
In 2023 we exited Epoch Boats due to fundraising challenges and transitioned the brand to Eco Boat Life.
EPOCH BOATS - electric boats
Startup designing electric powered boats
As CMO/co-founder for Epoch Boats, I was responsible for developing the brand, marketing strategies and go-to-marketing plans for our startup. Epoch Boats was one of the first to design electric powered boats for the small boat market that focused on performance & affordability.
My marketing efforts contributed to enormous industry press attention, an active social media following and a significant customer waitlist ready to buy our electric powered boats.
In 2023 we exited Epoch Boats due to fundraising challenges and transitioned the brand to Eco Boat Life.
SURESHADE - marine sunshade systems
From startup to marine industry standard.
As marketing director for SureShade for 11 years, I was responsible for the management and implementation of all B2B & B2C marketing for SureShade, including: brand development, public relations, social media, advertising, web site development & management, marketing communications, email marketing, sales/CRM enablement and strategic go-to-market initiatives to grow the SureShade business.
My marketing efforts for SureShade have contributed to growing SureShade from a start-up business to a worldwide brand as the standard for marine sunshade for both OEM and aftermarket customers.
Throughout 2020 I also contributed my marketing expertise to all three marine brands acquired by Lippert - SureShade, Taylor Made and Lewmar.
SURESHADE - marine sunshade systems
From startup to marine industry standard.
As marketing director for SureShade for 11 years, I was responsible for the management and implementation of all B2B & B2C marketing for SureShade, including: brand development, public relations, social media, advertising, web site development & management, marketing communications, email marketing, sales/CRM enablement and strategic go-to-market initiatives to grow the SureShade business.
My marketing efforts for SureShade have contributed to growing SureShade from a start-up business to a worldwide brand as the standard for marine sunshade for both OEM and aftermarket customers.
Throughout 2020 I also contributed my marketing expertise to all three marine brands acquired by Lippert - SureShade, Taylor Made and Lewmar.
MARINE CONTENT CREATOR
A passion for boating and creating content that appeals to boaters.
As founder and editor of several websites properties focused on the marine industry, I have been creating recreational boating & marine marketing content since 2010. Currently, I actively manage content creation and strategic partnerships for the following sites in recreational boating:
- MyBoatLife.com
- BoaterKids.com
- EcoBoatLife.com
- MarineMarketingTools.com
MARINE CONTENT CREATOR
A passion for boating and creating content that appeals to boaters.
As founder and editor of several websites properties focused on the marine industry, I have been creating recreational boating & marine marketing content since 2010. Currently, I actively manage content creation and strategic partnerships for the following sites in recreational boating:
- MyBoatLife.com
- BoaterKids.com
- EcoBoatLife.com
- MarineMarketingTools.com
PORTFOLIO
Review some of my favorite marine marketing work.
NOTE: Portfolio best viewed on desktop.
A brand image starts with a solid logo design, meaningful tagline and guidelines to ensure consistency.
In addition to editorial writing and advertising creative design that has been featured in many publications, I was also a contributor to Lakeland Boating magazine for over 6 years with my "Cruising with Kids" summer column series.
A long track record of website development, optimization and management.
I currently own & manage multiple marine sites.
Social media is more than just posting photos... it takes someone that understands how to create and curate content that elevates your brand.
Email marketing requires consistent communication to customers and prospects so that your brand remains top of mind.
Video content creation for promoting boating lifestyle, gear and know-how.
I am honored to have been recognized in multiple publications for my work in the marine industry.
