A passion for boating... and growing businesses in the marine industry.
ABOUT SELTZER COMMUNICATIONS
Expertise in marine marketing with a proven track record for growing brands in the recreational boating industry.
We know the marine industry... and we know recreational boaters.
Led by marine marketer & avid boater Diane Seltzer – and supported by a network of marine industry collaborators – Seltzer Communications offers a depth of marine industry experience to provide strategic marketing services and content creation.
Diane Seltzer
Principal at Seltzer Communications
Active in the marine industry, I built my reputation as a marine marketer with SureShade - helping to grow the brand from startup to an industry leader in boat shade systems. Along the way, I also founded marine marketing and boating lifestyle sites which I continue to run today. For the past 6 years I have also contributed to Lakeland Boating magazine with my "Cruising with Kids" summer column.
My strategic marketing focus comes from nearly 30 years experience in marketing with a diverse background ranging from advertising account management to internet startup marketing to corporate brand marketing. My passion for boating comes from over 20 years as a recreational boater and the time I spend boating with my husband & two daughters on board our boat, Seltzer Water, boating on the beautiful waterways of the Chesapeake Bay in Maryland.
SURESHADE - marine sunshade systems
From startup to marine industry standard.
As marketing director for SureShade for 11 years, I was responsible for the management and implementation of all B2B & B2C marketing for SureShade, including: brand development, public relations, social media, advertising, web site development & management, marketing communications, email marketing, sales/CRM enablement and strategic go-to-market initiatives to grow the SureShade business.
My marketing efforts for SureShade have contributed to growing SureShade from a start-up business to a worldwide brand as the standard for marine sunshade for both OEM and aftermarket customers.
Throughout 2020 I also contributed my marketing expertise to all three marine brands acquired by Lippert - SureShade, Taylor Made and Lewmar.
MARINE CONTENT CREATOR
A passion for boating and creating content that appeals to boaters.
As founder and editor of several websites properties focused on the marine industry, I have been creating recreational boating & marine marketing content since 2010. Currently, I actively manage content creation and social media for three main sites:
- MyBoatLife.com
- BoaterKids.com
- MarineMarketingTools.com
PORTFOLIO
Review some of my favorite marine marketing work.
NOTE: Portfolio best viewed on desktop.
A brand image starts with a solid logo design, meaningful tagline and guidelines to ensure consistency.
In addition to editorial writing and advertising creative design, I have also been a contributor to Lakeland Boating magazine for over 5 years with my "Cruising with Kids" summer column series.
Click images to view larger, or link to full articles:
A long track record of website development, optimization and management.
I currently own & manage multiple marine sites.
Social media is more than just posting photos... it takes someone that understands how to create and curate content that elevates your brand.
Email marketing requires consistent communication to customers and prospects so that your brand remains top of mind.
Video content creation for promoting boating lifestyle, gear and know-how.
I am honored to have been recognized in multiple publications for my work in the marine industry.
